More likes encourages more people to like, in a sort of snowball effect. A post with 1,000 likes means it’s pretty interesting. A post with 10 likes indicates that it has some minor interest. The idea is that a like, or more specifically, a volume of likes will make a post more attractive to both your audience and to the Facebook algorithm. That’s it! Some of them might have additional features, like comments or shares or some additional social metric, but for the most part they just provide a like. Auto-likers on Facebook and other social networks serve one purpose and one purpose only: boosting the number of likes on your posts you make on that social network.
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